Melissa Barlas shares her expertise with Lawyers Weekly on the key pitfalls legal professionals should avoid when building a personal or firm brand. From overlooking audience needs to inconsistent messaging, she offers practical advice for standing out in today’s competitive legal market.

She also highlights the importance of authenticity and long-term strategy, urging legal professionals to move beyond surface-level branding and focus on building genuine trust with their audience. Melissa’s insights are a must-read for any lawyer looking to grow their presence and reputation in the legal space.